Privacy Policy for Black Swallowtail Studios LLC

Effective Date: 8/10/2022
Last Updated: 11/21/2025

Introduction

Black Swallowtail Studios LLC ("we," "our," or "us") operates under the name Black Swallowtail Media Agency and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at blackswallowtail.com (the "Site") or use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

Contact Information:
Black Swallowtail Studios LLC
246 Industrial Way W
Eatontown, NJ 07724
Email: erik@blackswallowtail.com

Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide to us when you:

  • Fill out contact forms or request information about our services

  • Subscribe to our newsletter or marketing communications

  • Book studio rentals through our booking system

  • Engage our services for media production or marketing projects

  • Create an account on our Site

  • Communicate with us via email, phone, or social media

This information may include:

  • Name and contact information (email address, phone number, mailing address)

  • Company name and business information

  • Payment information (processed securely through our payment processor)

  • Project details, creative briefs, and service preferences

  • Photo and video content you provide for production or marketing projects

  • Social media account information and credentials (when you grant us access for marketing services)

Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

  • IP address and browser type

  • Operating system and device information

  • Pages visited, time spent on pages, and navigation paths

  • Referring website or source

  • Date and time stamps

  • Cookie identifiers and similar tracking technologies

Information Collected Through Third-Party Services

We use various third-party services that may collect information about you:

Analytics Services:

  • Google Analytics: Collects data about Site usage, traffic sources, and user behavior

Booking and Payment Processing:

  • Booqable: Processes studio rental bookings and collects booking information

  • Stripe: Processes payments and collects payment card information (we do not store your full payment card details)

Website Hosting:

  • Squarespace: Hosts our website and may collect technical information about visitors

Social Media and Advertising Platforms:

  • Meta (Facebook/Instagram): Collects data through pixels and integrations for advertising and analytics

  • TikTok: Collects data through pixels and integrations for advertising and analytics

Client Project Data

When you engage our services, we may collect and process:

  • Content Performance Data: Analytics and metrics from your social media accounts, websites, and marketing campaigns

  • Social Media Data: Access to your social media accounts (with your permission) to manage content, analyze performance, and execute marketing strategies

  • Creative Assets: Photos, videos, audio recordings, and other media you provide or that we create during our work together

  • Brand Assets: Logos, brand guidelines, and other proprietary materials you share with us

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services

  • Process studio rental bookings and payments

  • Communicate with you about your projects, bookings, or inquiries

  • Send marketing communications (with your consent)

  • Analyze Site usage and optimize user experience

  • Execute marketing and media production services on your behalf

  • Manage and analyze social media and content performance

  • Comply with legal obligations and protect our legal rights

  • Prevent fraud and enhance security

  • Respond to customer service requests

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, our legal basis for collecting and using your information depends on the specific information and context:

  • Contract Performance: Processing necessary to fulfill our services to you

  • Legitimate Interests: For business operations, fraud prevention, and improving our services

  • Consent: When we have obtained your explicit consent (e.g., for marketing communications)

  • Legal Obligations: When required by law

How We Share Your Information

We may share your information in the following circumstances:

Service Providers: We share information with third-party vendors who perform services on our behalf, including:

  • Payment processors (Stripe)

  • Booking systems (Booqable)

  • Website hosting (Squarespace)

  • Analytics providers (Google Analytics)

  • Email marketing platforms

  • Cloud storage providers

Social Media Platforms: When you authorize us to manage your social media accounts or run advertising campaigns, we may share information with platforms like Meta and TikTok.

Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

Legal Requirements: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

With Your Consent: When you have given us explicit permission to share your information for a specific purpose.

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activity. Cookies are small data files stored on your device.

Types of Cookies We Use:

  • Essential Cookies: Required for the Site to function properly

  • Analytics Cookies: Help us understand how visitors use our Site (Google Analytics)

  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness (Meta Pixel, TikTok Pixel)

  • Functional Cookies: Remember your preferences and improve your experience

Your Cookie Choices:

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality.

To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Factors we consider include:

  • The duration of our business relationship with you

  • Legal obligations to retain data

  • Statute of limitations periods

  • Potential legal claims or disputes

Client project data, including creative assets and performance data, is retained according to our service agreements and may be kept for portfolio purposes (with appropriate permissions).

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you

Correction: Request that we correct inaccurate or incomplete information

Deletion: Request that we delete your personal information (subject to certain exceptions)

Portability: Request a copy of your information in a structured, machine-readable format

Opt-Out: Unsubscribe from marketing communications at any time

Restrict Processing: Request that we limit how we use your information

Object: Object to our processing of your information for certain purposes

California Residents: Under the California Consumer Privacy Act (CCPA), California residents have additional rights including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information (note: we do not sell personal information).

To exercise any of these rights, please contact us at erik@blackswallowtail.com. We will respond to your request within 30 days.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS

  • Secure payment processing through PCI-compliant processors

  • Access controls and authentication requirements

  • Regular security assessments

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

International Data Transfers

If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Site or services, you consent to the transfer of your information to the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on this page

  • Updating the "Last Updated" date at the top of this policy

  • Sending an email notification (for significant changes)

Your continued use of our Site and services after any changes indicates your acceptance of the updated Privacy Policy.

Do Not Track Signals

Some web browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our Site does not currently respond to Do Not Track signals.

Your Consent

By using our Site or services, you consent to this Privacy Policy and our collection, use, and sharing of your information as described herein.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Black Swallowtail Studios LLC
246 Industrial Way W
Eatontown, NJ 07724
Email: erik@blackswallowtail.com
Phone: 732-934-2710